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Web Analytics Dashboard

Prisme Analytics comes with a built-in web analytics dashboard, that focus on measuring and analyzing anonymous traffic in order to understand how to maximize conversion.

This document introduces and explains every panel of this dashboard:

web analytics dashboard screenshot

Parameters

Parameters section influences how your analytics data are retrieved and displayed.

It enables you to filter traffic data and visualize only what you want/need. Here is a screenshot of 7 parameters of general dashboard:

General dashboard parameters screenshot

Date Time Range

First parameter is date time range. It is built-in into Grafana, the software we're using to display our dashboard.

This parameter allows you to select the period you want to display (e.g. last 6 months, last 2 hours, etc). You can also select arbitrary date.

Date time range picker screenshot

Domain

Next parameter is the domains. Prisme takes a different approach than other analytics services and let you visualize all of you websites data on a single dashboard. This parameter let you filter which domains you want to see. Domain picker screenshot

Path

Path parameter filters pages path.

Operating Systems (OS)

Operating Systems filter on visitors operating systems family.

Browsers

Browsers filters on visitors browsers family.

Referrals

Referrals filters on referral sources.

Locations

Referrals filters on visitors locations (country).

Overview section

First section is made of 3 panels with common metrics you would expect on any web analytics dashboard. It is designed to provide a quick overview of you website traffic.

Summary panel

summary panel screenshot

Summary panel is made of metrics and change block. Metrics meaning are detailed on another page:

The Change values represent the percentage change from one time period to another within the metric. For instance, if your dashboard displays data for the last 7 days, the Change value for unique visitors would indicate the percentage difference between the current 7-day period (green rectangle) and the previous 7-day period (blue rectangle).

change schema

Summary panel 2

summary section 2 screenshot

Second summary panel shows more advanced metrics. Metrics meaning are detailed on another page:

Time series

time series panel screenshot

Time serie panel shows you visitors, visits and pageviews over the selected period of time.

Sources section

Second section is made of two panels showing where your traffic is coming from.

Top sources

First panel is a bar gauge showing 10 most used sources.

top sources bar gauge screenshot

Traffic sources

Second panel is pie chart showing proportion of internal traffic (e.g. traffic from the same website) vs direct traffic vs external traffic (e.g. visitors coming from another website)

traffic sources pie chart screenshot

Top pages

This section shows most popular pages of you websites.

Entry pages

This bar gauge panels show the 10 most popular entry pages.

entry pages bar gauge screenshot

Top pages

This bar gauge panels show the 10 most popular pages.

pages bar gauge screenshot

Exit pages

This bar gauge panels show the 10 most popular exit pages.

exit pages bar gauge screenshot

Location section

Location section shows visitors location.

Map

This map contains markers whose size correspond to eht number of page views per country

visitors location map panel screenshot

Top locations

This bar gauge panels show the 10 most popular visitors' location.

visitors location bar gauge screenshot

Devices section

Last section is about visitors' devices.

Browsers

This pie chart shows visitors' browser family proportion.

browsers pie chart panel screenshot

Operating System (OS)

Second pie chart shows visitors' operating systems family proportion.

operating system pie chart panel screenshot